3-Day Blog Transfer with Webflow

June 12, 2022

Problem

Taking disparate blog posts from Wordpress, Hubspot, and older data sources into one uniform, future-facing blog platform.

Solution

We worked quickly to unify all the posts in Airtable, de-duplicate content, set canonical versions, and upload to a new Webflow site and CMS collection. We then skinned the blog in about 8 hours, getting the MVP up with live search, multi-lingual support, and full responsive design. We even mirrored the existing site's nav in that span.

Results

  • Google Search Console indexable pages increased 3x
  • Blog page load times reduced from 4s to 1.3s and serve globally rather than from a single server source
  • CRO optimization lead to a 4x traffic increase to core Free Trial form page